3 minute read
We are proud to unveil a new collaboration with Crystal, bringing its world-class cruise offerings to Traveltek’s expansive customer network. With this new relationship, Traveltek customers will be able to access detailed itineraries, comprehensive ship content and secure bookings for Crystal’s newly renovated ships.
Crystal, a leader in exceptional cruise experiences, has been a symbol of high-end travel and excellence in the cruise industry for more than three decades. Following its acquisition by A&K Travel Group in 2022, Crystal has undergone a major transformation, relaunching its flagship vessels, Crystal Serenity and Crystal Symphony.
The newly revitalised Crystal sets a new benchmark for cruising with a focus on world-class experiences. The ships feature top-to-bottom makeovers, boasting elite restaurants including an exclusive Nobu outpost, and redefined suites that offer unparalleled elegance and space. Suites are more elegant and spacious, with personal butlers dedicated to fulfilling every guest’s needs, ensuring an extraordinary and personalised cruise experience.
This partnership enhances Traveltek’s luxury travel portfolio, offering travel companies a broader range of options and increased flexibility in their offerings. As part of its commitment to delivering comprehensive solutions, Traveltek has steadily broadened its supplier portfolio featuring air travel, hotels, cruise lines, payment services, and ancillary services. This extensive network solidifies Traveltek’s position as a leader in travel technology, offering unparalleled choices and capabilities to its customers.
Tracy Sharp, Global Director of Revenue and Supply at Traveltek commented “As the cruise industry continues to lead travel’s growth, with global capacity projected to expand by over 10% in the next four years, we remain committed to enriching our platform with new cruise partners over the next 12 months.
2024 has already been an exciting year of growth and collaboration for Traveltek, with many new partnerships across the cruise industry. So, it gives me great pleasure to announce Crystal sailings are available to book on our platform. Working with Tony, Matias and the wider team at Crystal has been a real pleasure. Several Traveltek customers are already booking Crystal, so this partnership will give them the seamless booking capability they require.”
“At Crystal, we understand how imperative it is to offer streamlined access to product information and easy booking solutions for travel advisors,” said Crystal’s VP of Sales APAC Region Tony Archbold. “TravelTek is one of the leaders in online distribution to travel advisors, we view this relationship as an important one for Crystal. The collaboration achieves both strong distribution and ease of use as we further expand our presence and profile in the Australian and New Zealand markets.”
